電商家電數碼解決方案

2019-05-24 08:47 來源: 華為集團
瀏覽量: 收藏:0 分享
  • 方案類別:對象領域

  統一管理

  提供標準數碼產品及配件的電子目錄,整合供應鏈,打通ERP,線上線下庫存實時同步,提高產品的周轉率

  提升體驗

  線上集客、線下服務,實現數碼3C售后服務標準化、流程化、價格透明化,提升用戶體驗

  精準營銷

  開展線上業務,積累用戶、商品、訂單等數據,通過大數據的運營分析,深挖用戶個性化需求,實現精準服務

  安全中立

  華為云恪守業務底線,"上不做應用,下不碰數據",專業云安全服務體系,保護電商企業應用系統和數據安全

  業務挑戰

  服務效率低、標準不一

  傳統的門店類型模式因為店鋪的管理功能缺失,銷售店面產品品類繁多,再加上搭配件和零售配件等問題,導致服務效率非常低下,各門店的服務標準也沒辦法統一

  價格質量難以掌控

  家電數碼產品,由于渠道體系復雜,中間環節多,不易管控,導致產品價格不統一、質量問題突出,嚴重影響體系與品牌形象

  用戶體驗差

  現在是服務為王時代,目前數碼類行業還是以門店為主,吸引客戶上門,銷售店與維修店分離,一旦有質量問題,必須找專門的維修店,極大影響客戶體驗

  線上線下難以雙線融合

  線上使用大型電商平臺,線下通過各類渠道,企業難以完整收集消費者線上線下行為數據,進行精準化營銷,打造自身的核心競爭優勢

  方案描述

  基于華為云,通過線上批發分銷,線上集客、線下服務模式為客戶提供家電數碼的B2B2C+O2O的解決方案

  架構說明

  云安全:數據層接入層管理與運維WEB層/服務層中間層 數據層:后臺關系型數據庫,對外提供可靠、安全、易用的海量數據處理能力 接入層:支持海量并發連接,可根據業務類型進行負載分發,應對業務洪峰 管理與運維:提供微服務的全生命周期管理,靈活應對市場變化,提升開發運維效率 WEB層/服務層:支撐電商頁面及業務邏輯部署,保障系統穩定,可根據業務負載按集群部署,支持彈性伸縮,減少資源浪費 中間層:輕松應海量訂單等業務高峰,可容納海量消息處理;具備高速緩存能力,加速緩存數據處理效率;提供布式數據庫中間件,增強數據并行處理能力


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責任編輯:徐向南
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