融合媒體解決方案

2019-06-13 09:29 來源: 華為集團
瀏覽量: 收藏:0 分享
  • 方案類別:基礎設施

  行業趨勢分析

  媒體融合發展趨勢

  互聯網的蓬勃發展,人們獲取各種媒體資訊的渠道正從傳統媒體渠道轉向為更易獲取、支持互動分享、用戶體驗更好的移動新媒體渠道

  媒體融合強調大傳媒行業的“移動優先”,去中心化,強調了人成了傳播的主體與中心,以用戶為中心的傳播模式,更強調人與人之間的主動傳播,更強調快速的業務部署能力

  媒體融合采用人工智能的技術,將內容賦能,實現全網輿情分析、內容感知推薦等能力

  廣播電視技術與云計算、大數據等新一代信息技術加速融合,改變了廣播電視內容制播、傳輸分發、接收服務等各個環節

  廣電傳統媒體與新興媒體融合發展使廣電全媒體發展成為必然,強調同一內容的全格式、內容服務的全終端、同一主題的全內容、發布傳輸的全渠道

  優勢

  媒體混合云架構

  提供公有云、私有云全覆蓋的混合云架構解決方案,智慧媒體混合云提供敏捷定制化一站式服務

  媒體專屬PaaS服務

  提供具有媒體屬性和能力的專屬PaaS平臺,提供豐富的轉碼、直播、拆條、語音識別、圖像識別等能力服務,具有傳統網絡適配接口

  媒體行業經驗豐富

  在媒體融合時代,協助國內多家省級媒體機構構建混合云架構下的媒體云平臺,開放架構實現主流工具及應用系統的接入

  媒體星工廠

  豐富的媒體生產工具、智能的內容管理服務、強大的分發網絡,打造媒體新生態,共贏媒體新時代

  業務挑戰

  資源難以共享

  傳統煙囪式的網絡,無法解決計算、存儲等基礎資源的共享;獨立云平臺的結構,無法解決文件內容的共享;異構云平臺的架構,無法解決轉碼、技審等媒體能力的共享

  業務流程復雜

  傳統系統業務流程繁復、單一、適配能力差,重型業務流程已無法適應互聯網環境下快速、簡潔、多樣化、高適應性的需求;建立業務流程的智能驅動,優化和再造流程

  內容無感知

  由于缺乏媒體大數據平臺及工具,無法將媒體內容與人、與事件、與行為進行有效的關聯,媒體資產內容深埋在資源庫中,無法再利用

  技術缺乏協同

  傳統網絡架構中可提供的生產加工應用工具簡單、單一,使得各類業務制播系統基本上相互獨立,協同性差;各業務系統使用人員無法根據自己的喜好選擇應用軟件和工具

  典型業務場景

  智慧媒體云平臺

  各級業務系統集中部署,業務分級運營管理,終端應用發布集中管控,終端應用訪問安全保障,結合大媒體行業特有的基礎能力設施,對混合云架構下的基礎資源進行統一管理和調度

  統一資源管理

  在華為云下實現計算、存儲、網絡、安全等基礎資源的統一管理

  統一內容管理

  實現內容多因子的分布管理,內容快速免遷移、快速共享

  統一能力調度

  轉碼、技審、直播、語音識別、圖像識別等媒體能力的彈性擴展

  統一認證管理

  實現租戶+用戶兩層認證體系,構建平臺的統一認證中心,為平臺和SaaS層應用提供身份認證服務,實現單點登錄

標簽:

責任編輯:徐向南
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