電商AR增強營銷解決方案

2019-05-28 08:55
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  • 方案類別:基礎設施

  優勢

  推薦結果實時響應

  通過在線推薦算法,超低時延,可以實現推薦結果毫秒級響應( < 100ms)

  千萬維度特征畫像

  根據用戶海量訪問、交易等數據的,利用高性能分布式推薦算法,全方位分析用戶各種行為之間的關聯性;支持千萬維度特征,分鐘級模型更新

  數據模型自動更新

  自動發現特征,根據客戶實時變化的信息動態調整數據模型,推薦更精確

  效果評估

  支持獲取單個用戶的推薦歷史記錄,以及用戶畫像,運營人員可以通過分析具體用戶的產品體驗找出改進點和改進的機會

  業務挑戰

  營銷效果差

  傳統的營銷模式缺乏對用戶需求的精準洞察,通常是電商企業向所有用戶推薦同樣的商品,沒有滿足用戶實際的需求,營銷活動轉化率低

  用戶體驗差

  用戶每次訪問電商企業網站、APP,看到的基本都是同樣的商品,體驗比較差;長期以往審美疲勞,再次訪問意愿不強烈

  庫存積壓多

  由于缺乏有效的營銷工具,無法找到特定商品真正的潛在用戶,導致電商企業存在大量商品沒有得到銷售、庫存積壓的情況

  學習成本高

  當電商企業開始嘗試精準營銷后,往往需要投入大量的成本進行機器學習、算法模型等新技術的探索,成本高,見效慢

  方案描述

  在華為云上對用戶海量訪問、交易等數據的深度挖掘分析,針對每位用戶進行實時個性化推薦,提升商品的銷量

  架構說明

  計算引擎

  除了MRS、DWS提供的標準計算能力外,華為云電商推薦解決方案還支持機器學習服務、深度學習服務來提供更強大的計算能力,滿足更復雜的推薦需求

  推薦引擎

  華為云為推薦業務定義了一套完整的規范,從輸入,到計算,到輸出,企業可以在這個框架下自定義算法和規則,以此滿足各種場景的需求

  用戶畫像

  根據用戶收藏、成交、點擊、注冊信息、定位、日志等多份數據,實現洞悉消費者群體的360度洞察畫像

  API

  以Restful的方式對外部用戶提供API調用服務,輕松實現推薦系統和現有業務系統的對接

標簽:

責任編輯:徐向南
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